For my LEAP 4 project, I chose to create propaganda on the DoSomething campaign “Rise, Recycle, Repeat” by Garnier Fruits. This campaign was designed to promote the recycling of more than just plastic bottle and your empty laundry detergent bottles. The goal of this campaign is to inform people how to properly recycle your beauty products. I chose this campaign because I am a beauty addict and this seemed right up my ally. For the project itself, I chose an infographic as the layout. For my perspective, this was a way that allowed me to be creative and to explain properly how to recycle your cosmetic empties.
For this project, it was important to direct the conversation directly at “you.” Speaking directly at the person who may be reading my infographic would immediately be put into the perspective that they are the person this is targeting. My infographic opens with the title, “Being Smart, & Beautiful: Recycle Your Beauty Empties.” This title is sending the message to the audience that you can be beautiful and smart by recycling your empty beauty products. It could also send the message that you are not beautiful and smart if you do not recycle your beauty products.
The infographic immediately goes into a section titled “The Damage Has Been Done,” which states facts/information about recycling and waste around the world, and some specifically in America. My purpose for this was to give numbers to the type of damage we are talking about. You can also visually see the damage in the photo below, which claims to be a New York landfill. I say claimed because, well, I lied. I am not entirely sure where this landfill photo is actually from, but I knew that my audience for this particular project would be my classmates, therefore showing them a photo and claiming it is somewhere close to them could potentially cause concern. All of the information I got from this section were from websites about waste and recycling much like this one. To close out this section with something dramatic, I wrote in large font, “Unless you recycle, you contribute to this mess!” This gives the affect of “pointing fingers.” After stating all of these horrific facts about how terrible we are at recycling, I let you know that you are some of the cause of this.
The following section goes into two sections titled, “Need-To-Know Info About Recycling” and “let’s Clarify: What goes curbside?” By using the words “need-to-know” as the title of this section, I am pointing out that this is information is essential. When you think of human needs, you think of things you cannot live without. That is the type of effect I wanted to have on my audience. This information is KEY and extremely important. These two sections together are loaded with helpful information about properly recycling your beauty products. I received a lot of this imformation from this Rinse Recycle Repeat PDF which I could no longer locate online, and luckily I had it saved. I also found more useful information from the Rinse, Recycle, Repeat webpage by Garnier Frutis.
Using that same PDF file, I collected information about TerraCycle, which is a company that recycles plastics that cannot go curbside, like #3, #4, #5, or above labeled plastics. On the inforgrpahic, I used the TerraCycle logo, to make my audience familiar with the company. This section lists the products that “you might use” and should be recycled. This section has a lot to do with make-up packaging as well as other important beauty essentials like shampoo and conditioners. By giving a list, it allows people to visualize the things they used that could be recycled. The following section explains that “when you recycle, these plastics get turned into…” The effect of to demonstrate the type of things you are helping to recycle and reuse. By recycling beauty products you helping out your Dunkin Donuts hot cups, your local picnic benches and your grocery store bags.
I also give steps on how to properly recycle with TerraCycle, as it was stated that you do not put certain items curbside. It claims that there are just three easy steps to recycling with TerraCycle. You can see the numbers 1,2 and 3 printed very largely on the slide with 3 short sentences about how to complete these steps. I even make it easy for the audience by providing the website where you can find shipping information about getting a shipping label.
I close out my infographic with one last saying, “You can be beautiful, but you’re beautiful and smart when you care for our Earth.” This was like the last slap in the face. This goes back to attacking the beauty of a person based on whether or not they recycle. It tells them that they are only smart and pretty when they recycle. I also used the Recycling logo as well as the TerraCycle logo at the bottom of the infographic.
Through each LEAP project I completed this semester, I retained a lot of information. This is true about the class as a whole. I truly enjoyed learning about the types of propaganda that infest my Facebook feed or my Twitter, that are shaping my biases without even recognizing it. This class has made me a for attentive internet surfer, and it has also taught me how I can effectively use propaganda in my life today. Classes like these are classes that need to be wide spread, and not just for communications majors!