LEAP 4

Rinse Recycle Repeat Infographic

 

For my LEAP 4 project, I chose to create propaganda on the DoSomething campaign “Rise, Recycle, Repeat” by Garnier Fruits. This campaign was designed to promote the recycling of more than just plastic bottle and your empty laundry detergent bottles. The goal of this campaign is to inform people how to properly recycle your beauty products. I chose this campaign because I am a beauty addict and this seemed right up my ally. For the project itself, I chose an infographic as the layout.  For my perspective, this was a way that allowed me to be creative and to explain properly how to recycle your cosmetic empties.

For this project, it was important to direct the conversation directly at “you.” Speaking directly at the person who may be reading my infographic would immediately be put into the perspective that they are the person this is targeting. My infographic opens with the title, “Being Smart, & Beautiful: Recycle Your Beauty Empties.” This title is sending the message to the audience that you can be beautiful and smart by recycling your empty beauty products. It could also send the message that you are not beautiful and smart if you do not recycle your beauty products.

The infographic immediately goes into a section titled “The Damage Has Been Done,” which states facts/information about recycling and waste around the world, and some specifically in America.  My purpose for this was to give numbers to the type of damage we are talking about. You can also visually see the damage in the photo below, which claims to be a New York landfill. I say claimed because, well, I lied. I am not entirely sure where this landfill photo is actually from, but I knew that my audience for this particular project would be my classmates, therefore showing them a photo and claiming it is somewhere close to them could potentially cause concern. All of the information I got from this section were from websites about waste and recycling much like this one. To close out this section with something dramatic, I wrote in large font, “Unless you recycle, you contribute to this mess!” This gives the affect of “pointing fingers.” After stating all of these horrific facts about how terrible we are at recycling, I let you know that you are some of the cause of this.

The following section goes into two sections titled, “Need-To-Know Info About Recycling” and “let’s Clarify: What goes curbside?”  By using the words “need-to-know” as the title of this section, I am pointing out that this is information is essential. When you think of human needs, you think of things you cannot live without. That is the type of effect I wanted to have on my audience. This information is KEY and extremely important. These two sections together are loaded with helpful information about properly recycling your beauty products. I received a lot of this imformation from this Rinse Recycle Repeat PDF which I could no longer locate online, and luckily I had it saved. I also found more useful information from the Rinse, Recycle, Repeat webpage by Garnier Frutis.

Using that same PDF file, I collected information about TerraCycle, which is a company that recycles plastics that cannot go curbside, like #3, #4, #5, or above labeled plastics. On the inforgrpahic, I used the TerraCycle logo, to make my audience familiar with the company. This section lists the products that “you might use” and should be recycled. This section has a lot to do with make-up packaging as well as other important beauty essentials like shampoo and conditioners. By giving a list, it allows people to visualize the things they used that could be recycled. The following section explains that “when you recycle, these plastics get turned into…” The effect of to demonstrate the type of things you are helping to recycle and reuse. By recycling beauty products you helping out your Dunkin Donuts hot cups, your local picnic benches and your grocery store bags.

I also give steps on how to properly recycle with TerraCycle, as it was stated that you do not put certain  items curbside. It claims that there are just three easy steps to recycling with TerraCycle. You can see the numbers 1,2 and 3 printed very largely on the slide with 3 short sentences about how to complete these steps. I even make it easy for the audience by providing the website where you can find shipping information about getting a shipping label.

I close out my infographic with one last saying, “You can be beautiful, but you’re beautiful and smart when you care for our Earth.” This was like the last slap in the face. This goes back to attacking the beauty of a person based on whether or not they recycle. It tells them that they are only smart and pretty when they recycle. I also used the Recycling logo as well as the TerraCycle logo at the bottom of the infographic.

Through each LEAP project I completed this semester, I retained a lot of information. This is true about the class as a whole. I truly enjoyed learning about the types of propaganda that infest my Facebook feed or my Twitter, that are shaping my biases without even recognizing it. This class has made me a for attentive internet surfer, and it has also taught me how I can effectively use propaganda in my life today. Classes like these are classes that need to be wide spread, and not just for communications majors!

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LEAP #2 Man In the Mirror

 

Overview:

Takes a look at the purpose, target audience, emotional attractions, values, different interpretations, culture, & Unexpected consequeses

 

 

Work Cited:

 

Man In The Mirror [Advertisement]. (2016, August 15). Retrieved March 6, 2018, from https://www.youtube.com/watch?v=WvYB1zEFpzo

Holiday, R. (2013). Trust Me, I’m Lying(5th ed.). New York, NY: Portfolio.

Motor Vehicle Safety. (2017, June 16). Retrieved March 06, 2018, from https://www.cdc.gov/motorvehiclesafety/impaired_driving/impaired-drv_factsheet.html

LEAP #1 Propaganda In My Life

Introduction:

If you rewind to year 1914, you would mostly find that propaganda was used primarily to persuade men in America to enlist in the military and fight for their country. In todays society, you can find Propaganda almost anywhere. Whether it be on highway billboard or your Facebook timeline, produces are looking for a strategy to persuade you to purchase their product, watch their movie or use their company for service.  The end goal of propaganda is to craft your own life beliefs and ideas of the world around you. With each new piece of propaganda released, the producers are hoping to alter your current beliefs into something new.  Prior to this class, I really had not put much thought into the idea of propaganda. I had never really looked at a commercial or blog post and thought that to myself how persuasive is might be. Thus far, this class has opened my eyes and my mind to take a closer look at advertisements around me. Through this assignment, I will walk you through six examples of propaganda in my life. These six examples with be from advertisements, entertainment, news and information, government, education, and activism.

Advertisement:

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Let’s start by taking a look at propaganda in advertisement. This Old Navy advertisement published in 2015, displays a mother and her well-dressed son as she is dropping him off for his first day of school. From the sons clothing and the mother’s reference to his cuff links, you could be inclined to think that they are a well-off family or what others may call rich. The son replies with a comment that explains that he does not like the way he is dressed and would rather dress like the children sporting Old Navy clothes. He refers to these children as “cool.”  The mother then stops the children and asks to display clothing and share Old Navy’s prices. Surprised at how low cost their clothes are, she tells them “if they lie they will go to jail.” The mother then decides her son will be late for school so they can go shopping at Old Navy.

Are They Really That Cool?

This commercial is not only geared at parents to convince them to buy their children’s clothes at old navy, it is also sending a message to children that they should want to shop and wear Old Navy clothing.  This commercial displays propaganda in a few different areas.  The first form of propaganda I noticed was when the son calls the other children cool. This idea is supposed to deliver the message that children who wear Old Navy clothing are cool. As a child, who doesn’t want to be cool? The second area I saw propaganda is when the mother tells the children that if they lie they will go to jail. That is simply the message being displayed. Because this commercial is geared at children as well as adults, you could call this a scare tactic to tell kids to tell the truth. The last idea of propaganda is a point of view that could be taken while watching this commercial. If you assumed that this family was rich, you could believe that this commercial is sending the message that rich people can shop at Old Navy too.

Entertainment:

            One of my new favorite songs is a song titled “Love Is Gone” by G-Eazy and Drew Love. I found this song scrolling through a Spotify playlist and the catchy tune caught my ears, so I saved this song. After listening to this song, many times, I gained the understanding the G-Eazy wants to use his platform to express his own opinion about politics and the president of the United States, Donald Trump.  In the first verse, he starts by saying that in todays society it seems the world is in flames. He briefly mentions recent police brutality and goes on to say how he believes that people would rather listen to him sing about a “simpler topic.” In verse two, he speaks about how what he is saying is going to hurt his image and cut his fans in half. He goes on to say, “So I salute YG, fuck the president Cause he a fucking racist supported by white supremacists Fuck Donald, go back to just running businesses We all wishing somehow we could’ve prevented this.” G-Eazy continues by saying the only way to fix what has been created in by coming together and working as one. He also says that “we are monsters. How did we get the way we are?”

G-Eazy’s Point:

This song is certainly propaganda. G-Eazy created this song with the understand although it might hurt his fan base and his image, it is important to use his platform to speak to the American people. The goal of this song is to convince people that what is happening in our country today is unacceptable, and that we need to fix it. G-Eazy expresses his own person opinion in hopes of it rubbing off on his fans and other people around the world. I agree with G-Eazy; in fact, his opinion is very similar to mine.  In my own point of view, I think a song like this needs to be more popular, and as people of the United States, we should be doing something about the stuff that we are allowing happen in America today.

News and Information:

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The morning after the Super Bowl, I was scrolling down my Facebook feed when I came across this article posted by 12up.com titled, “Tom Brady is Among The Worst For Not Congratulating Nick Foles.”  The article reads, “Brady was understandably upset following the incomplete Hail Mary to end the game, as were the rest of the Patriots, but snubbing Nick Foles and an Eagles team that earned every yard was childish and classless.” The article closes out by saying, “This guy is supposed to be the GOAT and he’s acting like this? Wow.”

Now I am not a Patriots fan, but I was routing for them to take the win over the Eagles. This article is Propaganda because it wants to persuade you that Tom Brady has no class and is childish for not shaking the hand of Nick Foles, Eagles quarter back after winning the game. The article claims that the second the game was over Tom Brady went right to the locker room. Although I believe that it is respectful to congratulate someone on a win, Tom Brady is not obligated to congratulate anyone. This article is used to mock Tom Brady for his actions, saying his actions are very un- “goat” like and immature.

 

Education:

thinkBigWeDo

The University of Rhode Islands Slogan is not only a big part of what URI stands for as a University, but it also convinces people that we are all “big thinkers.” The slogan “Think Big, We do” can send a number of different messages to different people. To a parent who is considering sending their child to URI, they might see this slogan and persuade them that the education provided from this institution is going to be great. This could give the impression to students that through this University, you  could make it big! Maybe get a big-time job and eventually make millions! This type of propaganda is a positive piece of Propaganda for the University. This form of propaganda is driven to convince people that at URI, we all have big ideas and have the desire to making it big one day.

Government:

In the Government, our President Donald J. Trump’s campaign slogan could be a form of Propaganda.  The words “Make America Great Again” can be seen on hats, t-shirts, posters, banners, bumper stickers; anywhere the words can go and be seen. This line was created to “disenfranchised people who no longer believed America was the great country they had grown up in and lived in and loved, and so it connected with them” .This slogan makes Americans question the America we live in today. These four words are utilized to convince people that America has taken a turn for the worst and needs someone to put it on the right path and fix it. He also used this slogan to make people believe that he is the man who can fix what has gone wrong in this country and make us more money than ever. These words were used to make people feel fear or vulnerability that the country we’ve grown to know needs repair.

Activism:

Propaganda is not always unethical and false. Some propaganda is helpful and meaningful. When I think of propaganda in activism, I think of the Women’s Marches around the world. The firs march took place on January 21, 2017, the day after Donald Trumps Inauguration. Stated on the Women’s March Website, “people of all backgrounds–women and men and gender nonconforming people, young and old, of diverse faiths, differently abled, immigrants and indigenous–came together, 5 million strong, on all seven continents of the world.” The Women’s March sparked and interest in women all over the country. Women wanted to fight for their right to be human beings. Women and men made posters and banners and shared the desire to fight for their rights. The women’s march was one of the biggest marches in history.

Some Propaganda is Good:

This form of propaganda is meaningful. I am not only saying this because I am a woman, but because it is true. Women all around the world deserve to have equal rights, no matter what. Women should not have to fight for the same work pay as a man, simply because she is a female. In these marches, women bring signs and posters boards with slogans and saying written all over them. Some friends, some more vulgar, but these are all created to tell people that this is the kind of things we should be fighting for! For me, this type of propaganda is to show women all over the world that it is okay to fight for your rights. For others, some might see this kind of activism as negative propaganda, but those people would probably fight too if it influenced their lives.

 

 

 

 

 

Work Cited
Barry, A. (n.d.). What made Trump’s ‘Make America Great Again’ slogan so powerful? Retrieved February 12, 2018, from http://www.thejournal.ie/trump-slogan-make-america-great-again-3071552-Nov2016/
G-Eazy, Drew Love. (2017). Love Is Gone [CD]. Single. (2017)
School Picture Day [Advertisement]. (2016, March 16). Retrieved February 12, 2018, from https://www.youtube.com/watch?v=6dQRCOEeHaY
Tom Brady is Among the Worst in Sports for Not Congratulating Nick Foles. (2018, February 05). Retrieved February 12, 2018, from http://www.12up.com/posts/5969162-tom-brady-is-among-the-worst-in-sports-for-not-congratulating-nick-foles

“Propaganda” By E. Bernays Questions & Answers

What is the origin of the term ‘propaganda’?

In today’s society, we are lead to believe that the term propaganda comes with a lot of negative attention. Despite what propaganda is defined as today, it was not always used in a negative context.  According to Edward Bernays, the term propaganda was introduced to the Roman religion in 1622.  The Pope Gregory XV used the term to explain to his people that “they are to take account of and deal with each and every concern for the spread of faith throughout the world.” (Bernays, 9) In other words, Pope Gregory XV used the term propaganda to inform and explain to his people that everyone deserves honesty and that every problem will be solved with truth and honesty.  The term propaganda  stuck with the Roman origin throughout the 19th century.  During World War 1, the definition of propaganda began to change, and the term began to have a heavier negative outlook than before.

Why does Bernays believe that all organizations, even charitable ones, must engage in the practice of shaping the public mind using propaganda?

While Bernays explains why he believes all organizations, including charitable ones, must engage in shaping the public mind, he explains a very great point. Bernays makes the great point that without shaping the public’s mind and ideas, than a business nor a charitable organization will make money or a profit. Think of a situation where you open your start your own charitable organization to help the homeless. What can you do to make people donate to your charity?  Why would people donate to a charity to help homeless people, when they can get jobs and make their own money? This is where propaganda comes into play. Businesses, including charities, need propaganda to  advertise what they are selling, or raising money for, in order to make money. Organizations, like the The American Society for the Prevention of Cruelty to Animals,  or the ASPCA use commercials that display helpless animals that need help. Why do they do this? To get more people to sign up for their monthly donations to earn more money. If they did not create/broadcast these commercials, their profit would not be as high as they are.

Why is fashion a form of propaganda according to Bernays?

In the fashion industry, things are constantly changing. There are always new looks, new outfits, new trends that a lot of people are willing to and do follow.  Fashion is its own form of propaganda because fashion can be seen as leadership. When people want something to become a new trend, they simply create it themselves. Through in-store and outside advertising (or what is called propaganda) other stores and business owners join the trend and also add these trending clothing items to their inventory. They do this because they are witnessing someone else succeed with the same game plan, so why can’t they?  In the text, Bernays gives the example of men wearing the latest, most trending suits. He states, “The suits made up according to the specifications are then advertised as the latest fashion. The fashionable men in New York, Chicago, Boston and Philadelphia wear them. And then Topeka men, recognizing this leadership, does the same.” (Bernays, 62)  This examples demonstrates how propaganda is intertwined into the fashion industry. When a women sees several other women wearing fashionable leather skirts, they might just find themselves at their favorite women’s clothing store on the hunt for her very own leather skirt (not like this has happened to me or anything.)

Why does Bernays believe people rely on “invisible rulers” and “invisible government”?

The idea of an “invisible government” is the idea that there are people around us in every field and industry who, to us, subconsciously choose where the industry is going next. As Edward Bernays discusses this “invisible government, he states, “There are invisible rulers  who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.” (Bernays, 61) Going back to the idea of fashion, this is definitely an area where people may rely on an invisible government. The idea of creating a new trend simply starts with one person. That one person is the person behind the scenes. They create this idea that a certain suit, dress, or any clothing item for that matter will give you a look that screams “powerful.” When this idea blows up, everyone around the world will be purchasing these items in hopes that it will make them look or maybe feel more powerful.  This idea of a clothing item giving you power, all started behind the scenes in this invisible government.

What is the five roles of the public relations professional, according to Bernays?

The first role of  a public relation professional is to analyze the problem given by his client. The goal of this first step is to make sure that the client is giving information/advertising something that will be accepting by the public. Creating a product that will be useful to the consumer is important if you are looking to make a profit.  The second step is analyze the audience. Analyzing your audience is very important in cases of advertising because you want to attract as many people as possible to your product. The third step, in Bernays words is ” the formulation of policies governing the general practice, procedure and habits of the client in all those aspects in which he comes in contact with the public.” (Bernays) Or in other words, the third step is the creation of new policies and rules that control what can and cannot be done by the client in the process. The fourth step  of the public relations officer is to convince the public why they NEED this product for all the right reasons. The use of truthfulness and fairness should be used in this step. The last and final step is to find the proper market to sell on. This could be in the least expected place or in the market that seems to make the most sense.

About Me

Hi there! My name is Madison Ferreira and I am a third year Communication studies student at the University of Rhode Island. I was born and raised in Rhode Island, and it is no surprise I ended up at URI. I am a licensed cosmetologist and I work at a hair salon on URI’s campus. I am super excited to get into Propaganda and to learn a lot this semester!

 

Follow me on twitter! @mferreira729